As detailed in the FAQ portion of this site, we at CasePerformance do not advertise specific products on our site. We want you, the reader, to view us as consultants, writers and researchers; not salesmen. That being said, in December, 2009, a law was passed requiring that blogging sites list any hidden interest or biases that we may have towards a product or individual mentioned on this site.
For the most part, this law has no effect on CasePerformance.com as we’re committed to providing you with an advertisement free site. However, in the article section we have “guest articles” as well as interviews with accomplished individuals within the human performance field. Some of these guests are friends of ours and at some point in time, they may have bought us lunch, given us some free training gear or books. This isn’t necessarily because they want us to promote their products or services, but rather them being friends. An example would be my friend Christian Carter, MS, PhD-c. We’ve been friends since college and usually alternate between who picks up the tab when we go out to eat. During our interview, he picked up the bill because it was his turn. Although this is our normal tradition, technically speaking, this would be considered a “hidden interest” or a “bias” toward Christian. Likewise, he once gave me the book Science and Practice of Strength Training, 2nd edition by Vladimir Zatsiorsky & William Kraemer. Again, he gave me the book because he thought I’d enjoy it; not because he thought it would motivate me to do an interview with him.
As you’ll see in the articles, whenever a specific product is mentioned, I always emphasize the relationship I have with the product. For instance, in my article, Core vs Sit-up Training for Improving Army Physical Fitness Testing I recommend that individuals interested in learning how to properly train the back and core musculature should pick up the book Ultimate Back Fitness and Performance by Dr. Stuart McGill. However, I clearly note that I have no financial interest with Dr. McGill or profit from the book sale. I simply mention this piece of literature because I feel that it is the best research based text on the subject.
In summary, by law we have to state any potential biases towards individuals or products mentioned on this site. We’re friends with most of the individuals that we interview or have write guest articles for us. They may be connected with a certain service or product. Unless otherwise stated assume that at some point in time they’ve bought us lunch, given us training text/gear or helped us out in some other way. Please be aware, you are in no way, shape or form obligated to patronize any of the services that they offer.
Sincerely,
Sean Casey
Figure 1 Assume that we’ve gotten free gear, lunch bought for us or some other sort of fringe benefit from individuals that we interview or allow to post guest articles.1
References
1 Illustrations courtesy of Louis Gray and Jeannine Schafer