According to their website, the BBB is an authority on trust that sets and maintains high standards for an ethical marketplace. However, I discovered some surprising discrepancies recently while viewing some BBB business reports.

The Advocare® 24-Day Challenge™ and similar 30 day supplement challenges are all the rage today. Are they worth investing in as you pursue your health and performance goals? This article may give you some things to consider before pulling the trigger.

Purchasing supplements can get expensive in a hurry. However, buying the product with the highest prices does not always mean that you're obtaining the best one. Read this article to see why the SAME product can significantly vary from distributor to distributor.

We often purchase nutraceuticals without thinking about the complexity of the manufacturing processes employed to create them. While many manufacturers follow strict rules to ensure FDA CGMP compliance, some violate sanitary, contamination, ingredient, and other rules with pose a risk to consumers.

How should we interpret animal studies? Read on and find out!

In this article I offer tips on how to avoid the psychological grip of marketing scams, which will subsequently help you make better informed nutraceutical purchasing decisions.

The use of objective research to improve the quality of your life is important. However, limitations do exist with scientific research – they're only truly applicable to those who participated in the study! Thus, let the "Re"-search guide you in the "Me"-search to see if you'll receive benefit from manipulating a given variable to your life.

Don't let supplement manufacturers “pull the wool over your eyes." Know if your training gains are do to research backed supplements or simply products that manufacturers WANT YOU TO THINK are legitimate.

While there’s no easy, quick solution to determine if a company’s proprietary blend is deceptive, there are indicators to watch for. Read more!

1000’s of nutritional supplements can be found on the market today. Learn how to figure out which ones are gold vs. fool’s gold!